Our Story
A beauty shop with a point of view
BEAUTY MANTRA is a neighbourhood beauty store on Vasna Road, Vadodara — stocked like a city showroom, run like a local shop.
Who we are
Everything you need, nothing you don't
Buying beauty products should not be complicated. But walk into most shops and you are either left completely alone with a wall of identical bottles, or pushed towards whatever carries the biggest margin. Online it is worse — endless choice, no one to ask, and no way to know if what arrives is genuine.
Beauty Mantra was set up to sit in between. We keep a genuinely wide range — 48 products across 7 categories, from a ₹47 bottle of Navratna oil to a ₹1,499 tub of Cetaphil — so there is something here whatever your budget. And because it is a small shop, you can actually ask someone which one to buy.
We sell all types of beauty products: hair oil, shampoo, face wash, makeup kits, serums and cosmetic products. If you cannot find something on our shelf, tell us and we will usually get it for you within a few days.
Good beauty care is not about buying more.
It is about buying the right four things and using them properly.
What we sell
Seven aisles, one shelf
Hair care, skin care and colour cosmetics — the full routine, from the first wash to the final touch of lipstick.
- Hair Oil Amla, bhringraj, onion & almond oils for root-deep nourishment. · 7 items
- Shampoo & Conditioner Everyday cleansers and anti-dandruff care for every hair type. · 7 items
- Face Wash & Cleansers Gentle foams and gels that lift away oil, dust and make-up. · 7 items
- Serums Concentrated face and hair serums — niacinamide, vitamin C, bringha. · 7 items
- Makeup Lipstick, kajal, mascara, compact and foundation from top brands. · 8 items
- Skin Care Moisturisers, night creams, sunscreen and brightening face packs. · 7 items
- Cosmetics & Beauty Tools Removers, cleansing oils, talc and the little tools you reach for daily. · 5 items
Our promise
Four things we always do
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Only genuine stock
Everything is bought through authorised distributors. Sealed packaging, clear batch numbers and valid expiry dates — we would rather be out of stock than sell you a duplicate.
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Honest pricing
We price at or below MRP. No "special rate" for customers who do not know better, and no pressure to buy the most expensive thing on the shelf.
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Advice that fits you
Oily skin and dry skin need different products. Tell us your concern and we will suggest something that suits it — including the cheaper option when that is the better one.
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Brands you already trust
From Dabur and Himalaya to Minimalist, Dot & Key and Cetaphil — the classics your family has always used, alongside the new names worth trying.